1.1 Strategic Development and Planning
1.2 Product Design Strategy
1.3 Competitive Auditing
1.4 Supply Chain Integration
2.1 Market Analysis and Design Research
2.2 Competitive Analysis and Design Audit
2.3 Contextual Analysis
2.4 User Profile Development & Customer Journey Mapping
2.5 Consumer Understanding & Direct Observational Research
2.6 Global and Cultural Assessment
2.7 Consumer and Concept testing
3.1 Brand Experience
3.2 Brand Identity & Communications
3.3 Brand Positioning Development
4.1 Discovery, Insight and Innovation
4.2 Futuristic Scenario Visualization
4.3 Problem Identification
4.4 Product Definition, Product Architecture & Feasibility
4.5 Concept Design Sketching - 2D Ideation
4.6 3D CAD Modeling and Surface Development
4.7 Physical Modeling and Form Development
4.8 Material, Color and Trim analysis
5.1 Ergonomics
5.2 User Interface Design
5.3 Interaction Design
6.1 Visual Language Development
6.2 Communications Design
7.1 Show Vehicles
7.2 Deck Models
7.3 Cube models
7.4 Quality and Verification Models
7.5 Interior Mock-ups